ASSET MANAGEMENT

Columbia Hospitality recognizes that property owners need assistance in navigating branded management companies. As an asset manager, our role is to ensure that ownership’s objectives and goals receive first priority. To achieve this we act as the owners agent, working directly with the management company to provide oversight on all facets of property operation. This can include:

• Annual operating budget review
• Monthly income statement and balance sheet review
• Evaluating operational effectiveness and concept viability
• Reviewing market penetration and competitive set metrics
• Evaluating sales and marketing strategies and tactics
• Capital improvement recommendation and budget review
• Asset protection and risk management evaluation

Asset Management arrangements can provide peace of mind to ownership. They can also improve RevPAR and market penetration, increase property valuation, enhance customer service, and improve employee retention. Columbia Hospitality has experience working with both private and public ownership as well as branded and non-branded management companies.

Please contact us for more information on Columbia Hospitality’s asset management services.